Off the Shelf
Häagen-Dazs sounds Danish. It was invented in the Bronx.
· 2 min read · Miami Beach

In 1960 Reuben Mattus made up a Danish-sounding name, two umlauts that mean nothing, to make his ice cream feel imported and premium. There is no Häagen and no Dazs. It worked so well the world believed it.
Two umlauts that mean nothing
We keep the cold stuff stocked too, at Green Market, your corner store and coffee bar in Miami Beach.
Where to find us on Collins
Green Market sits at 5101 Collins Ave in Miami Beach, open 7am to 10pm every day. Coffee from the espresso bar starts at $2.50, combos from $5.79. Walk in from the beach, or order on WhatsApp at +1 (305) 876-4513 and we deliver across Miami Beach.
Quick answers
- What does Häagen-Dazs actually mean?
- In 1960 Reuben Mattus made up a Danish-sounding name, two umlauts that mean nothing, to make his ice cream feel imported and premium. There is no Häagen and no Dazs.